01
Create your cast
Persona system instructions, voice, wardrobe and reference media — locked so every render looks and sounds like the same character.
T
The ToasterThe character-first AI content studio
Build a cast. Run your shows.
Ship content every day.
Create persistent AI characters with locked personas, run them across shows and series, and manage the whole pipeline from draft to published — with an AI co-producer built in.
Built for brands that ship daily
Characters stay consistentFull approval pipelineYour whole cast in one studio
How it works
Three steps to a running studio
From a blank workspace to a published series, without losing the thread of who your characters are.
02
Spin up shows
Style locks and a paste-anywhere style prefix keep every episode of every series on-brand.
03
Ship content
Draft → approve → schedule → track performance, with comments and change requests built into the pipeline.
Everything in one place
A production tool, not a prompt box
Character Studio
Bios, personas, voice, mannerisms, changelogs and reference galleries for every character.
Shows & Episodes
Series formats, cast lists, scripts, prompt notes and an ordered episode index.
Approval Pipeline
A kanban board from draft to published, with change requests that block progression.
Content Calendar
Month and week views of everything scheduled, colour-coded by post type.
Performance tracking
Per-platform publications and metrics snapshots, with top performers on your dashboard.
AI co-producer
An agent API so your assistant can draft posts, scripts and episodes straight into the studio.
Pricing you can read
Simple, honest pricing: pay in Seconds.
1 Second = 1 second of economy video. Heavier engines burn Seconds faster.
- Economy video (Wan / Kling)1 Sec per second
- Standard video (Seedance Fast 720p)3 Sec per second
- Pro video (Seedance 720p)3.5 Sec per second
- High-res 1080p8 Sec per second
- Cinema 4K18 Sec per second
- Premium engine (Seedance 2.5 / Veo 3)5 Sec per second
- Standard image0.5 Sec each
- Audio0.1 Sec per second
- Upscale0.5 Sec each
Add Seconds anytime.
Plans
Pick a plan, add Seconds as you go
Free
$0
Kick the tyres on one brand.
- 10 Welcome Seconds (one time)
- 1 brand · 3 characters
- Approvals pipeline & calendar
- No agent API
Toolkit
$19/mo
Bring your own fal.ai key — fal bills you directly.
- Bring your own fal.ai key
- Unlimited brands, characters, shows & episodes
- Approvals, calendar, wardrobe & agent API
- 0 included Seconds — add packs any time
Studio
Most popular$29/mo
The working studio plan.
- 100 Seconds every month
- Unlimited brands, characters & shows
- Agent API access
- Up to 3 members
Network
$99/mo
Many brands, many hands.
- 420 Seconds every month
- Everything in Studio
- Team roles & unlimited members
- Multi-workspace + performance analytics
FAQ
Questions, answered
What's a Second?
A Second is the studio's unit of production. 1 Second = 1 second of economy video; heavier engines burn Seconds faster — images, audio and upscales cost a fraction.
Do Seconds roll over?
Plan Seconds refresh each renewal and are spent first. Added Seconds sit behind them and stay valid for 90 days from purchase.
Can my team use it?
Yes. Invite people by link with viewer, editor or admin roles. Studio seats three; Network is unlimited.
What models power generation?
Rendering happens on the engines you already use — Wan, Kling, Seedance, Veo and friends. The Toaster stores the personas, prompts, job IDs and finished media so your world stays consistent.
Can I use my own fal.ai key?
Yes — on any paid plan. Save your fal.ai key in Settings → Integrations and generation runs on your key with fal billing you directly, no Seconds spent. Toolkit is the plan built for it: all the studio tools, zero included Seconds. You pay fal.ai's published per-model rates directly, and the app shows you the exact estimated charge before you produce.
Can I cancel anytime?
Anytime, from the billing portal. You keep your workspace and everything in it on the Free plan.
Your cast is waiting.
Start free, get 10 Seconds, and have your first character on set in minutes.
Start free